Logo and brand design for small businesses.

Everything you need to look like the same business everywhere: on your van, your website, your invoices and your social media.

• Logo design: 3 concepts, unlimited revisions
• Colour palette and typography
• Brand voice and messaging
• Logo files in PNG, SVG and JPG
• Brand style guide (PDF)
• Social media variations

New businesses that need a name to look like a business from day one, and established ones still using a logo made in a hurry: one that blurs on a phone screen, disappears on a dark background or looks different on every flyer. If you’re about to spend money on signs, a van or a website, it’s worth getting the brand right first, because everything else is built on it.

A good small-business logo passes a few plain tests, and we design against them:

• It still reads at the size of a social media profile picture or a browser tab.
• It works in one colour, for stamps, embroidery and cheap printing.
• It works on light and dark backgrounds.
• It’s simple enough that someone could describe it after seeing it once.

We start with a conversation about your business, your customers and anything you already like or dislike. You get three logo concepts to choose from, then as many rounds of changes as it takes to get it right. Once you’re happy, we put together the colours, typefaces and a style guide, and send every file you need.

Your business name and what you do, who your customers are, two or three brands you like (from any industry) and why, and any colours you love or can’t stand. Tell us where the logo will appear too: a van, a shop sign, uniforms or mostly online. It changes what works.

• SVG: the master copy. It scales to any size without going blurry, so it’s what sign makers and van wrappers want.
• PNG: with a transparent background, for your website, social media and documents.
• JPG: for anywhere that won’t take the others, such as some online forms.
• The brand guide (PDF): your colours, fonts and rules, to hand to anyone who designs something for you.

A logo on its own gets stretched, recoloured and redrawn by whoever makes your next sign or flyer. A short guide (which colours, which fonts, how much space around the logo, how you sound in writing) keeps everything consistent, and saves you explaining it every time. It’s also exactly what a printer or designer will ask for.

If you need a website too, doing the brand first means the site is built around it from day one. Pay-monthly websites start at £30 a month, and the brand work carries straight across: your colours and fonts go into the design, and the SVG logo stays sharp on every screen, from a phone to a shop’s display.