In 2025, user expectations are higher than ever. Studies show that 53% of mobile users abandon sites that take longer than 3 seconds to load. Here's why speed should be your priority.
The Cost of Slow
- 1 second delay = 7% reduction in conversions
- 40% of visitors leave after 3 seconds
- Slow sites rank lower in Google search results
- Poor experience = negative brand perception
What Slows Sites Down?
Common culprits include:
- Unoptimised images (often the biggest issue)
- Too many plugins and scripts
- Cheap shared hosting
- Bloated page builders (WordPress themes, Wix, etc.)
- No caching or CDN
The Custom Advantage
Custom-built sites using modern frameworks like Next.js are inherently faster. We build only what you need—no bloat. Combined with edge hosting on Vercel, our sites typically load in under 1 second.
Quick Wins
- Compress and resize images before uploading
- Remove unused plugins
- Enable browser caching
- Use a Content Delivery Network (CDN)
- Consider upgrading from shared hosting
Every site we build is optimised for speed from day one. Test yours at PageSpeed Insights.