If you run a local business, your online presence can make or break you. Here's a comprehensive checklist to ensure you're not leaving money on the table.
The Essentials
- Professional Website: Your digital storefront. Mobile-friendly, fast-loading, with clear contact information.
- Google Business Profile: Free and essential. Appears in Google Maps and local search results.
- Consistent NAP: Name, Address, Phone number must be identical everywhere online.
Level Up
- Reviews: Actively encourage happy customers to leave Google reviews.
- Social Media: Pick 1-2 platforms your customers actually use. Quality over quantity.
- Local Directories: Yell.com, Thomson Local, industry-specific directories.
Common Mistakes
- No website at all (relying solely on Facebook)
- Outdated information (old phone numbers, wrong hours)
- Ignoring negative reviews instead of responding professionally
- Inconsistent branding across platforms
- No call-to-action on the website
The Minimum Viable Setup
At minimum, every local business needs:
- A professional, mobile-friendly website
- Claimed and optimised Google Business Profile
- A way for customers to contact you easily
Our £30/month package gives you everything on this list, professionally managed. No tech headaches.